This is Part 3 of 4 posts in response to a question from a former cohort, Chris, from the old days at a giant semiconductor company:
“Any thoughts on communicating just exactly what SOA is to mixed audience of technical and non-technical folks, and how it will help them?”
Before I get to the problem at hand, I will assume that you have read part 1 and part 2 of this series on selling SOA to the business and developers respectively. That is to say, I am not going to focus on anything other than the value proposition of SOA with respect to data.
