This is Part 3 of 4 posts in response to a question from a former cohort, Chris, from the old days at a giant semiconductor company:

“Any thoughts on communicating just exactly what SOA is to mixed audience of technical and non-technical folks, and how it will help them?”

Before I get to the problem at hand, I will assume that you have read part 1 and part 2 of this series on selling SOA to the business and developers respectively. That is to say, I am not going to focus on anything other than the value proposition of SOA with respect to data.

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This is Part 2 of 4 posts in response to a question from a former cohort, Chris, from the old days at a giant semiconductor company:

“Any thoughts on communicating just exactly what SOA is to mixed audience of technical and non-technical folks, and how it will help them?”

In the first post, SOA: What’s in it for me? Part 1 of 4: The Business, Bill discusses how to deal with business folks when it comes to SOA, which boils down to:

“Never sell SOA to the business outside the context of a business problem that needs solving.”

Of course Bill provides many other tasty nuggets so if you missed his post, I recommend heading over there first. In this post, I will be talking about SOA from the developer’s perspective.

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